Happy 4th of July and free Pinterest add-on for X-cart

Happy 4th of July to all our American friends! “You have to love a nation that celebrates its independence every July 4, not with a parade of guns, tanks, and soldiers who file by the White House in a show of strength and muscle, but with family picnics where kids throw Frisbees, the potato salad gets iffy, and the flies die from happiness.  You may think you have overeaten, but it is patriotism.” ~Erma Bombeck
– the stunning contrast to the similar celebrations in mother-Russia with Red army parade and mandatory citizens participation in recommended but not optional display of general happiness (well, this was in “old” Russia and happiness is not mandatory any longer).

This week, I want to share a couple of articles with you about using Pinterest to promote your online store and give you a free add-on to add Pinterest button to your X-cart shopping cart based store. With that new button your visitors can easily post photos of your products on their Pinterest board and share your products with others.

What is Pinterest? Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections or ‘like’ photos. Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting” via a global platform of inspiration and idea sharing. It is one of the “fastest growing social services in the world.

Browsing through a virtual pinboard, you’ll find anything from step by step DIY projects to wedding ideas to this summer’s hottest fashions. Pinterest is an online platform which facilitates discovering new things and organizing your interests into simple categories. Most importantly, it connects millions of users (11 million as of April 2012) and offers a platform for feedback and commentary. There are many ways small businesses can benefit from Pinterest, and free exposure is one of them. Here are 8 other ways Pinterest can be used for promoting your business.

Read more: 8 Ways to Use Pinterest for Small Business Promotion


Your business’s brand can greatly benefit from Pinterest. Through your pins, repins and followers, you can generate interest, start conversations, and develop relationships with new vendors and potential clients all over the world. Through Pinterest, you can also notify your followers of your new products and services, point them to articles on your blog, feature products from other companies and promote new ideas. Pinterest allows you to promote your business by telling the world what’s on your mind.

Read more: 12 Easy Steps to Branding Yourself on Pinterest


Free add-on:

Pinterest button for X-cart : download link and installation instructions
This add-on will add a new Pinterest button to your product pages which can be clicked to add product image and description with link back to your store to a visitor’s pinboard.

If you have any question or comments, simply post them below.

Anton Pachkine
FinestShops E-Commerce Management
Hosting | Customizations | Design | Marketing
www.finestshops.com | 1(888)242-2723

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About the Author

Co-founder and General Manager of FinestShops. We specialize in e-commerce systems optimization, deployment, re-platforming and supporting B2B and B2C online stores for small and medium-sized businesses that operate without a large IT department. Contact us today to see how we can help your business! Connect on LinkedIn | Follow on Twitter