by Anton Pachkine | eCommerce
Customer journey mapping is a simple idea with a powerful impact. Increasingly popular, these maps are diagrams that show the steps customers go through with a company, from beginning to end. Customer journey mapping is a great way for an organization to establish how...
by Anton Pachkine | eCommerce
Conversion is the ultimate goal of a business’s online efforts. If your website has a glorious design and drives huge traffic but you’re still not getting enough leads, you need to get serious about conversion rate optimization. Conversion rate optimization is a...
by Anton Pachkine | X-Cart
X-cart released a major security patch last week affecting versions from 4.0.0 – 4.7.8 (which means about 98% of the X-Cart Classic stores). Those security patches are fixing some major vulnerabilities and it’s critical to get them installed as soon as...