E-commerce Showdown: Shopify vs X-Cart vs Magento?

The backbone of every successful online store is the e-commerce platform it uses. Choosing the right e-commerce setup is essential to ensuring growth and stability of your online business. Searching for the right platform can be a daunting task, especially with the sheer amount of choices available today.

One of the most common questions our readers ask us is what platform they should choose for their online store. People tend to ask about Shopify and how it compares to some of the other popular e-commerce platforms like Magento. In many cases, we found that there was a lot of misconceptions regarding Shopify and Magento so we decided to provide a direct comparison between the two while also suggesting X-Cart which we believe is a great mid-level alternative to the simple Shopify and powerhouse Magento solutions.

We break down the similarities and differences between Shopify, X-Cart, and Magento to help current and future online store owners looking for the best e-commerce solution for them.

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Finding Success with Customer Journey Mapping

Customer journey maps are a simple idea with a powerful impact. Increasingly popular, these maps are diagrams that show the steps customers go through with a company, from beginning to end.

Creating a customer journey map is a great way for an organization to establish how customers relate to their company from first to last contact.

Having a visualization of customer experiences from beginning to end can empower businesses to make decisions that reach customers in the best way.

Doing this will add value to their experiences.

To implement a successful customer journey map, it is important to have a strong understanding of what they are, what functions are essential and common problems that can hinder customer journey mapping success.

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46 Conversion Rate Optimization Hacks Infographic

Conversion is the ultimate goal of a business’s online efforts. If your website has a glorious design and drives huge traffic but you’re still not getting enough leads, you need to get serious about conversion rate optimization.

Conversion rate optimization is a systematic process of increasing the percentage of your website’s visitors that take a desired action on a certain page. This includes optimizing the landing pages and the website overall, using real-time analytics, tested design and psychological elements, in order to turn your website visitors into customers.

Don’t make a rookie mistake! Have a look at this Website Builder infographic below and learn some simple, but extremely effective hacks for increasing your conversion rates.

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How online reviews improve conversion rates, SEO and consumer trust

Online reviews have become essential to e-commerce sites as 92% of all consumers read online reviews before making a purchase.

And it doesn’t stop there. There are many studies, infographics and surveysupdatedIn this article, we will cover several popular topics about online reviews as well as a personal favorite consumer review platform that we like to recommend to our customers to increase their conversion rates, SEO results and overall consumer trust. every year that show just how important positive reviews and ratings are to your business. While it is important to have a legitimate product or service worth a good review, there are a few things you can do as a business owner/manager to get the most out of online reviews. In this article, we will cover several popular topics about online reviews as well as a personal favorite consumer review platform that we like to recommend to our customers to increase their conversion rates, SEO results and consumer trust.

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The fundamentals of a managing a successful online store and the advantage of managed e-commerce

Building a successful online store is a lot of work. But it doesn’t have to be.

Managed ecommerce solutions have become the most effective way for small and medium-sized businesses to create thriving online stores for their products and services without investing into an in-house IT department. In this article, we will go over the advantages of managed e-commerce as well as touch on what we call our 3 pillars of managed e-commerce: platform, hosting and optimization.

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14 essential E-commerce tips to boost your online sales

There is more to creating a successful online store than just the quality of the products or services you provide. A reliable and secure e-commerce platform, a creative marketing plan, powerful tools, helpful statistics and an attractive presentation of your online store are all important in achieving high conversions. We’ve put together a list of 14 essential e-commerce tips to boost your online sales through 2018 and beyond.

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1 Keep customers shopping with advanced search extensions for your online store

Let’s say that you own a retail store selling designer clothing…

A customer comes in and asks one of your employees for some assistance. The customer asks to see a specific item but your employee doesn’t recognize the name, so he simply tells the customer that he cannot help and walks away. This leaves the customer with one of three choices: keep trying to search the store on their own, keep trying to ask the employee for help until they get the name right, or simply go somewhere else.

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The world’s #1 commerce platform just got better – a quick look at Magento 2.2 and it’s new B2B features

Magento is the most popular e-commerce platform in the world, with over 250,000 merchants worldwide continuing to create and maintain beautiful, functional and profitable online stores. Many of the Fortune 500 companies you know like Ford, Nike, and Honewell use the Magento platform to sell their products and services online. It is without a doubt the industry leader in e-commerce.

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