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The First Step in eCommerce Optimization to Scale Online Sales is Not a Redesign!

The First Step in eCommerce Optimization to Scale Online Sales is Not a Redesign!

by Anton Pachkine | eCommerce, Magento, WooCommerce, X-Cart

The most expensive mistake you can make in eCommerce is guessing what to fix. I see this constantly with new clients. Their sales are flat, so they react by: ❌ Planning a full site redesign. ❌ Changing themes randomly. ❌ Pouring budget into new ad...
How Small Businesses Can Boost Online Sales and Customer Satisfaction During Economic Downturns

How Small Businesses Can Boost Online Sales and Customer Satisfaction During Economic Downturns

by Andy Hughes | eCommerce, Magento, WooCommerce, X-Cart

For b2b e-commerce managers and online retailers at small businesses, economic downturn challenges often show up as longer sales cycles, more abandoned carts, and buyers who need more reassurance before committing. The tension is simple: budgets tighten at the same...
The $50,000 Mistake: Why You Don’t Need a New Website to Double Sales

The $50,000 Mistake: Why You Don’t Need a New Website to Double Sales

by Anton Pachkine | eCommerce, Magento, WooCommerce, X-Cart

Watch on YouTube: https://youtu.be/9LyqOYvns7w The “Burn It Down” Temptation It happens to every business owner. You look at your online store and it feels… stale. Your sales have plateaued. Your competitors just launched a shiny new site. You...
[VIDEO] Why You Should Stop Spending Money on SEO (Until You Do This)

[VIDEO] Why You Should Stop Spending Money on SEO (Until You Do This)

by Anton Pachkine | eCommerce, Magento, WooCommerce, X-Cart

The “Traffic is King” Fallacy If you ask most marketing agencies how to grow your online store, they will give you the same advice: “You need more traffic. You need better SEO. You need to post more on social media.” They are wrong. In fact, if...
15 Ecommerce Category Page Best Practices for Higher Conversion

15 Ecommerce Category Page Best Practices for Higher Conversion

by Anton Pachkine | eCommerce, Magento, WooCommerce, X-Cart

Ecommerce category page best practices listed below will help you improve the conversion rate of your category pages, making them more efficient. In most online stores, the majority of visitors will go from the home page to a category page. A category page helps...
11 Ecommerce Homepage Best Practices for Higher Conversion

11 Ecommerce Homepage Best Practices for Higher Conversion

by Anton Pachkine | eCommerce, Magento, WooCommerce, X-Cart

Follow simple eCommerce homepage best practices for higher conversion to improve your store’s “visit to open product page” conversion number. Very often, we see website home pages filled with confusing calls-to-action (CTAs) that never get clicked....
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