The First Step in Scaling B2B Sales is Not a Redesign.
The most expensive mistake you can make in eCommerce is guessing what to fix.
I see this constantly with new clients. Their sales are flat, so they react by:
❌ Planning a full site redesign.
❌ Changing themes randomly.
❌ Pouring budget into new ad campaigns.
They are trying to fill a bucket without checking for holes first.
Before you change a single pixel on your website, you must identify exactly where your funnel is bleeding revenue. If you don’t, you are just burning cash.
In Part 1 of our new video series, “eCommerce Optimization,” I’m breaking down the foundational step every retailer, wholesaler, or manufacturer needs to take.
We cover:
📊 The 2.5% conversion rate benchmark you need to know.
🕵️♂️ The 3 critical GA4 metrics you must be tracking (most aren’t).
🎯 How to use the “Purchase Journey” report to pinpoint your exact bottleneck.
Stop basing your growth strategy on opinions. Let the data tell you what to fix.
Watch Part 1 here: https://youtu.be/Y4wiM4mG6p8
P.S. Want the full audit roadmap we use? We compiled our complete 50-point checklist into a free PDF.
Download the DIY eCommerce Optimization Guide here: https://www.finestshops.com/ecommerce-optimization-diy-guide.html
#B2BeCommerce #WholesaleBusiness #ConversionRateOptimization #GA4 #DataDrivenMarketing #FinestShops
