How We Found $270,000/Month Hidden in This E-commerce Store’s Funnel (Case Study)
The $270,000 Question
If you asked most e-commerce business owners how to double their monthly revenue, 95% of them would give you the same answer:
“I need to double my ad spend.”
It’s the default assumption in our industry: Growth = Buying More Traffic.
But this week, I audited a store that proves this assumption is not only wrong, but expensively wrong. This store is currently generating a healthy $270,000 in monthly sales.
The owner came to me ready to pour more money into Meta and Google Ads to hit his next growth target. I told him to close his ad dashboard.
He didn’t need more traffic. He was already getting 17,000 visitors a month.
His problem wasn’t acquisition. His problem was Step 3.
The “Silent Killer” in Your Funnel
When we analyze an e-commerce purchasing journey, we look for the biggest drop-off points.
For this client, Steps 1 (Arriving on site) and 2 (Viewing a product) were performing well. But Step 3—The “Add to Cart” action—was a disaster.
The Data:
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Only 5% of product page visitors were adding an item to their cart.
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That equals about 860 people out of 17,000.
In his specific industry, a well-optimized product page should convert at a benchmark of 10% to 12%.
By hovering at 5%, he wasn’t just missing a few sales. He was literally cutting his potential revenue in half before checkout even started.
The Math: Turning $270k into $540k
We ran a simulation focused on a single goal: optimize the Product Page to reduce friction and achieve the industry-standard 10% add-to-cart rate.
We didn’t model for new traffic. We didn’t model for new products. We just modeled for a better bucket.
Here is the math on what happens when that single metric moves from 5% to 10%:
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Add to Carts: Jumps from 860 $\rightarrow$ 1,720 people.
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Initiate Checkout: Jumps from 471 $\rightarrow$ 946 people.
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Final Orders: Jumps from 299 $\rightarrow$ 595 orders.
The Financial Impact:
Total Monthly Revenue doubles from $270,000 to $540,000.
That is an extra quarter of a million dollars per month found hidden in existing traffic.
Do You Have a “Step 3” Problem?
This case study isn’t an outlier. Most stores are pouring expensive ad traffic into funnels that leak at the “Add to Cart” stage due to confusing layouts, hidden shipping costs, slow load times, or weak calls to action.
If your store feels stuck, stop looking at your ad account and start looking at your funnel metrics.
If you want to find your own hidden revenue, you have two options today:
Option 1: The DIY Route
We have compiled the exact technical and design checks we use to fix product page friction into a free resource. Download it and audit your store yourself.
👉 [Download the Free DIY eCommerce Optimization Guide]
Option 2: The Expert Route
If you want us to analyze your analytics data, find your specific leak points, and show you the math on your potential growth, let’s talk.
👉 [Contact Us to Discuss Your Store Optimization]
You are free to keep trying to buy your way to growth. But as this case study shows, fixing the funnel is usually a lot more profitable.
Tags: #CaseStudy #EcommerceGrowth #ConversionRateOptimization #CRO #RevenueStrategy #FinestShops
