As the online market grows, it is establishing itself as one of the most convenient and intuitive measures for a consumer to purchase a product or service. Thus, to stand out from your competitors, you must have an e-commerce website that not only outlines the products or services that you provide, but is designed in such a manner that is interactive and aesthetically pleasing to potential customers. According to the University of Jordan, “Quality may depend on task-related factors affecting end users such as presentation quality and appeal, content and function adequacy, and navigability. It may also depend on performance-related factors that affect the efficiency of end users and the economics of the website within the company running it.” By learning more about the factors to evaluate with e-commerce design, standing out from your online competition should be achievable.
Cater to Customer Needs and Desires
A customer who is browsing your e-commerce website is generally looking for more than listings of items and prices. As any salesperson knows, it isn’t necessarily the product or service the customer is buying, but the experience of being sold it itself. Since your website will be acting in place of a salesperson, the content and design must provide this experience. The website should have a user friendly interface, organize products or services in a logical manner and display vital information such as customer support.
Browser and Device Functionality
In the era of mobile devices and a variety of popular available web browsers, it is essential to ensure that your website functions on all options. For example, a client may need to access information on your e-commerce website on the fly during a meeting. Nothing is more embarrassing than an error screen.
Take the time to contact us at FinestShops Inc. if you have any questions about developing the appropriate e-commerce design for your website.
To your success!
Anton Pachkine
FinestShops E-Commerce Management
Hosting | Customizations | Design | Marketing
www.finestshops.com | 1-800-675-0162
