Let’s face it: If you have a business, sales is your ultimate goal. So how to Improve eCommerce conversion rates? You might be driving millions of people to your website using various strategies every month, but that doesn’t matter unless you’re making significant sales. While cleaned pages and user-friendly interfaces are the key players here, there are still some underutilized strategies that boost your website conversions and take your site to the next level.
How to Improve eCommerce Conversion Rates with Customer Service Live Chat
Imagine this: you are in the store and see an item you are interested in but have a question. In one store, there is a piece of paper with a form to fill out with your inquiry, which will be sent to the store staff, and they will hopefully get back to you at some point in the future. In another store, there is a salesperson standing right beside that item and ready to answer any questions you have. In which store are you most likely to buy that item?
The image of your business depends upon how you treat your customers. While negative customer experiences can instantly make the customers abandon your website, positive experiences can make them your long term customers. According to HubSpot, 93% of customers are likely to make repeat purchases with companies who offer excellent customer service. One of the best ways to improve customer services is to use Live chat for serving them with quick services.
Some of the significant benefits of live chat include:
- Boost customer engagement rates.
- Handles a higher volume of queries at a time compare to phone support.
- It offers a feeling of safety to a customer who knows they can talk to the store’s rep at any moment, improving the conversion.
How to Improve eCommerce Conversion Rates with Reviews
Do you know how to improve eCommerce Conversion Rates by leveraging reviews and testimonials? If not, consider the following statistics:
- 84% of people trust online reviews as much as friends and family.
- 72% of customers won’t take any action before they read some reviews.
- Online reviews of a product can increase the conversion rate by more than 270%.
That is why you need to focus heavily on gathering positive reviews and testimonials for your websites. However, customer reviews aren’t only great for conversion rates. Still, they can help your website get more traffic as it improves your website’s SEO ranking. Moreover, it can up-sell and cross-sell additional products to your customers, both existing and new ones. Online reviews and testimonials act as social proof for your product value. These reviews allow people to understand whether or not your product can fit their needs.
For instance, suppose you need to buy a book from Amazon on self-help. You have got plenty of options, now how will you choose the one? Of course, you will check out a few things like the number of people who have already bought books, ratings, and reviews made by previous buyers. And on that basis, you will finally get on to the conclusion of which one you should buy. That’s the same case with other online businesses; people will check out your products’ reviews before buying from you. Have a strategy that would help you get positive feedback from your customers.
Good news: all our new packages come with an automated reviews collecting system and we have a partner who can boost your reviews and social mentions X10 by using gamification – a terrific system. Just ask if you are interested!
How to Improve eCommerce Conversion Rates by Abandoned Cart reminders.
Most people are not likely to visit your website and buy something instantly. It’s a fact that cart abandonment is the most common issue for both B2B and B2C businesses. However, with proper tools, you can recover 20-30% of the abandoned carts. Check out the screenshot below from one of our clients. That little email recovered $4508 in sales this month and it’s just the middle of the month. How many of your salespeople can say the same?
Good news: all our new packages include an automated abandoned cart reminders module which is easy to set up and let loose to keep getting those lost orders back!
How to Improve eCommerce Conversion Rates with Push Notifications
According to Localytics, around 21% of people abandon a store after using it once. Yes, attracting visitors and engaging with them is essential, but retention is equally crucial for boosting sales. Moreover, a staggering 79% of people abandon their shopping carts before making the final payment. So how to make people keep coming back to your website or app?
The answer is Push Notifications. In a nutshell, push notifications are tiny messages that pop-ups on mobile devices, desktops, or tablets regardless of whether the website or app is open or not on the device. If used properly, push notifications can be a great asset to any marketing strategy. But how can push notification help in boosting website/app conversions? Consider the following statistics:
- Push notifications increase engagement by 88%.
- 65% of users return within 30 days if the push notification is enabled.
- CTR of web push is estimated to be 4X-8X of email.
- Sending push notifications can increase the retention rate by 3-10x.
However, leveraging push notifications can be tricky at times. You need to maintain a fine line between engaging with the customers and annoying them. While sending regular and timely push notifications can skyrocket your sales, bombarding your users with push notifications can make them abandon your website instantly.
You need to strategically use push notifications for boosting CTR and then ultimately converting them into your customers.
Good news: we have multiple modules for push notifications available for you to use, from free basic features to the enterprise-level full-featured AI-powered machines!
To Wrap Up
A great product is essential to get sales, but improving your store’s conversion rate will increase all your store’s metrics from the average order amount to the customer’s lifetime value. These 4 Killer Strategies for Improving eCommerce Conversion Rates can help you bridge the gap between your first-time visitors and your long-term customers.
Does your eCommerce system work for you as hard enough? If not, check out our system’s demo and request a free trial to see how we can boost your online sales without breaking the bank.
