Article with 8 useful tips by Jake Peterson from Segment will show you how to measure your ad campaigns to optimize them:
- Know what you want your campaign to achieve
- Choose three metrics to evaluate if the campaign was effective
- Develop a plan for tracking your three key metrics
- Create your media variations
- Build unique links to tag each advertisement
- Test tracking for each of your three key metrics
- Review results of your campaign
- Incorporate learnings into next campaign
Read full article here: 8 tips for measuring e-commerce ad campaigns
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