In a world that is becoming increasingly digital, more and more businesses are making the shift into eCommerce. Put it this way, in America alone, there are 2.1 million online retailers, so it’s fair to say, competition to get your business seen is at an all-time high. So, in the race to get your voice heard, here are our five top tips to ensuring your b2c and b2b eCommerce platform is a total success.
1. Quick load time
OK, this one is pretty crucial if you consider you’ll lose 40 percent of your visitors if your website takes longer than three seconds to load. With this in mind, you can’t risk keeping your customers waiting and therefore need to optimize your page load time.
2. Make sure your site is mobile-friendly
With 79 percent of smartphone shoppers having purchased on their mobile in the past six months, making sure your eCommerce website is mobile friendly is critical. Still not sold? In 2018, almost 40 percent of all eCommerce purchases during the holiday were made via mobile. It’s a no-brainer. Making sure your website is mobile responsive needs to be a priority.
3. Don’t overcomplicate check-out
Just because you’ve won the shopper over and they’ve put the product in their cart doesn’t mean the customer journey should stop. With approximately 60 percent of shoppers abandoning their carts before they make payment, it’s essential that you make check-out as straightforward as possible.
A top tip from us is to make sure all of the fields that the customer needs to fill out are clearly labeled. If the shopper continues to get error messages or struggles to fill out the checkout form, trust us, it won’t take long for them to give up and look elsewhere for the product.
4. Include a search bar
Having a seamless user experience is everything, especially because you’re pretty much expecting customers to part with their money and buy products off your website. With this in mind, you need to make the site as easy as possible to navigate and including a search bar does just that. This is especially the case if you have a larger eCommerce website with thousands of products to search through.
It’s worth noting that if you do include a search bar, it’s more likely that visitors will stay on your website for a longer time, exploring your products out of convenience and ease, rather than visiting a competing business. Better still, if you’ve successfully ticked that all-important user experience box, then the chances are, the shopper will come back for more in the future.
5. Quality product images
This might sound like an obvious one but making sure your products have clear, sharp images is a must. You simply cannot afford to include blurred, low-quality images on your eCommerce website. Remember, your website is your online storefront, and shoppers will heavily rely on your product images when deciding if they want to make a purchase. Better still, if you can have multiple images from a number of angles and even a customer using the product, then that’s a bonus.
If you are a business and are considering creating an eCommerce website, or have one that isn’t performing as well as you’d like, then get in touch with Finest Shops. Our team of experts has the knowledge to help suppliers and wholesalers enhance their eCommerce websites with our result-focussed conversion rate optimization services. Contact us and upgrade your website into a profit center.
