Let’s face the chilling facts shall we? Some e-commerce designs are apt to cause your store’s bottom line to stagnate or fall far short of projected benchmarks. Others may increase your online sales exponentially and lead to celebrations instead. If you want to count yourself among the celebratory group, we’d suggest that you steer clear of the following design gaffes:
Insufficient Information
One of the first e-commerce design gaffes that you should avoid at all costs is offering customers insufficient product information. After all, gathering information is a critical step in the online buying process. With that said, each online description must have information that clearly aids the viewer in identifying the item’s benefits, features and advantages. If you have authentic customer reviews and verifiable, consumer group ratings available, they should be included as well.
Limited Product Images
Second, you should avoid the urge to provide limited product images. “Why is it important to resist that urge?”, you might ask. Well, quite frankly, scientific studies have consistently shown that online visual merchandising has a direct bearing on sales. You can find one of those studies published in a February 2010 issue of Psychology & Marketing magazine. Basically, the more an online consumer can see and interact with a product, they more likely they are to feel comfortable with making a purchase.
Weak Product Search
Incorporating a weak product search function into an e-commerce design is the third major gaffe that needs to be avoided. That’s because failure to steer clear of such a misstep could cause the consumer unnecessary consternation. That added frustration could subsequently lead to a negative image of your brand.
Confusing Shopping Cart
Fourth, whatever you do, make sure that your shopping cart system is not confusing. Otherwise, your online business is apt to encounter high rates of customer dissatisfaction and shopping cart abandonment.
To learn more about these e-commerce design gaffes and how to avoid them, please contact us at (800) 675-0162. We offer a variety of e-commerce design options that can help you steer clear of common and uncommon pitfalls alike.
To your success!
Anton Pachkine
FinestShops E-Commerce Management
Hosting | Customizations | Design | Marketing
www.finestshops.com | 1-800-675-0162
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