Increase Engagement for a Company Facebook Page

Natalie Beigel from prestashop.com shows you how to engage your Facebook community. Understanding your engagement rate Don’t get worried! Engagement rates are usually small numbers Improving the Engagement Rate of your Facebook Page For inspiration: Engagement worthy...

Tips for measuring e-commerce ad campaigns

Article with 8 useful tips by Jake Peterson from Segment will show you how to measure your ad campaigns to optimize them: Know what you want your campaign to achieve Choose three metrics to evaluate if the campaign was effective Develop a plan for tracking your three...

Using “Call to Action” Buttons in Online Store

The call to action buttons on your e-commerce site play a major role in converting window shoppers into purchasing customers. This article by Natalie Beigel will give some practical examples on how to use this in online store to increase conversion:...