Tips for measuring e-commerce ad campaigns
Article with 8 useful tips by Jake Peterson from Segment will show you how to measure your ad campaigns to optimize them: Know what you want your campaign to achieve Choose three metrics to evaluate if the campaign was effective Develop a plan for tracking your three...Using “Call to Action” Buttons in Online Store
The call to action buttons on your e-commerce site play a major role in converting window shoppers into purchasing customers. This article by Natalie Beigel will give some practical examples on how to use this in online store to increase conversion:...7 Benefits of E-Commerce for Manufacturers and Distributors
E-commerce is a way for manufacturers to experiment with new products without risking a significant investment. Instead of setting up brick-and-mortar stores, or keeping inventory on hand, you can start offering this new product on your new store. Article below...Get More Out Of Reviews
An article by Talia Shani from Yotpo shows three new ways of using reviews for your business: Product Development SEO Connecting with Shoppers Read complete article...Join B2B eCommerce Optimization club!
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