The biggest lie told today in the digital world is that email marketing is dead. No other statement in modern-day marketing could be further from the truth. With over four billion email users worldwide, three emails sent every second and over 95% of people checking their inbox daily (99 Firms, 2021), B2B email marketing is a gold mine of leads for any business to leverage.
I’m Anton Pachkine and in this article, I’m going to show you how to create a B2B email list that will provide your wholesale, supply or manufacturing business with a constant source of leads to help you maximize sales and revenue.
Since 2003 I’ve been building eCommerce systems and if at any point you’re unsure of what’s being said in the article, please don’t hesitate to get in touch for more information. To do so, all you have to do is book a time in my calendar.
The obstacles facing B2B sellers
Digital marketing is the skeleton key to growth for any business operating in the 21st century. We live in a noisy world full of clutter that bombards people every second of every day with endless advertisements.
B2B businesses recognize the importance of digital marketing but often spend huge amounts of money on ineffective strategies and tools to try and reach out to their target market. Undeniably, PPC, Facebook Ads and SEO can be incredibly effective in their own right… but the one thing they all have in common is that they’re expensive.
These forms of B2B marketing can be high-risk due to the costs involved in creating campaigns. If they’re not successful, then a business will have wasted a huge amount of money and time trying to market their company to customers.
And considering eCommerce is becoming more competitive by the day, businesses cannot afford to run ineffective digital marketing campaigns if they wish to gain any sort of market share. Unsuccessful digital marketing campaigns will drain resources, damage staff morale, and create a decaying brand.
A simple and cost-effective way to overcome this is to create an effective email marketing campaign, but only if you know how to do it properly. Too many businesses make the mistake of creating a mass mailing list of unqualified leads or even paying an unreliable vendor to provide the list of emails for them.
To compound this even further, many marketers make the mistake of sending as many emails as possible to these unvalidated leads, which provides them with a minimal or no return and a spammy image. This damages their brand reputation as well as wastes valuable time and resources.
To avoid this, you must know how to create an effective email list that’s guaranteed to generate leads for your business. Let me show you how.
How to create a B2B email list to maximize your revenue
Apart from being an incredibly effective lead generation tool, one of the biggest benefits of email marketing is that it’s an astonishingly cost-effective method, which can provide businesses with an ROI of $1 : $45 (Visitor Queue, 2021).
Email lists can be a powerful asset for any firm, as they can pull in a huge amount of leads, attract new buyers and effectively grow any wholesaler. Below are the best practices you should follow to create an effective email list.
Validate your contacts before putting them on your list
Your list must only be filled with people who are likely to be interested in what you’re offering. Emails that are either outdated or fake are also redundant as they’ll only guarantee zero returns.
Always make sure your contacts are real people who’ll be genuinely interested in what you’re offering. A good place to start would be to put the emails of your existing customers onto the list since they’ll already be familiar with your company.
Choose the best B2B email marketing provider
A craftsman will never work with a blunt blade and neither should you. Selecting the best email marketing provider will improve your campaign by leaps and bounds since this will save time, increase efficiency and hone in on your target market with greater accuracy.
It’s important that your email marketing provider has a drag and drop builder to help you create visually stimulating email newsletters – this helps to increase engagement. Next, it should have an automated service that enables you to send emails out in bulk.
And finally, it should allow you to segment your listings into groups based on their demographics, tastes, and more. Below are some strong email marketing providers you can use:
Use B2B lead magnets to get qualified prospects on your list
A lead magnet gives your customers an incentive to connect closer to your brand. On your website, offer something that is of value to your target market in exchange for their email address.
Businesses typically do this in the form of an ebook, a checklist or some sort of exclusive content that will help them solve a particular problem.
Segment your email list
The more personalized your emails are, the more successful they will be. Choosing to categorize your emails based on their different needs will allow you to hone in on their pain points with greater accuracy. Doing so will demonstrate that you understand your customers’ problem(s), pulling them closer to your brand and increasing the chances of a sale.
One way of segmenting your email list is through the lead magnets on your site. This is very easy because they’ll have given your email address to you in exchange for a specific piece of content, notifying you exactly what their interests are. All you would have to do is create an email marketing campaign about that topic.
By the way, I know we’ve covered a lot here…
So if at any point you want to learn more about what’s been said or if you’re unsure about anything, don’t hesitate to book a call in our calendar here.
Important facts and trends
- There are over 7 billion email accounts in the world (99 Firms, 2021)
- 60% of consumers claim to have made a purchase after receiving a promotional email (99 Firms, 2021)
- For every $1 spent on email marketing, the average ROI is 122% (Long Fir Creative, 2021).
Final thoughts
Email marketing remains one of the most powerful tools for businesses in the digital age. Its low start-up costs and strong ROI makes it just as accessible as it is lucrative. But no email marketing campaign can be successful without a carefully prepared email list.
Understanding how to create and manage your email list is crucial to gaining a strong ROI in your email marketing campaign. Failing to do so will almost guarantee unfulfilling results which will only put your brand on the backfoot.
Given that the eCommerce industry is expected to be worth $20.9 trillion by 2027 (Research and Markets, 2020), it’s crucial that businesses know how to create an effective email list to generate a constant flow of leads for them to profit from and overtake their competitors.
Currently, I’m offering a free consulting session to anyone who wants to discover more about using the Internet to increase revenue. If you’d like to learn more about calling your B2B sales online, then don’t hesitate to book a call in my calendar.
