Getting Competitive with Large eCommerce Sites

If you have a smaller eCommerce operation going, there’s no shame in admitting that it’s pretty intimidating to compete with the largest businesses out there. Companies like Amazon and other behemoths have such a high market share than it might seem like the best days...

How To Get More Repeat Customers

What you do after the sale is just as important as what you do before. The ultimate success of your business depends on a strong, personable relationship with your customer base to build trust. Customer trust leads to customer loyalty, which leads to customer...

Social Identity Theory and Web Design

Emergence of social media has created a whole new realm of possibilities online that have touched every aspect of the virtual world, including that of web designers. It’s no longer enough to provide the users with a great experience individually – those that want to...