Customizing skin in X-Cart 5
Great tutorial from xcartguru.com with instructions on how to create a custom skin for X-cart 5 store in several steps: Creating the Theme/Module folder Creating Main.php Creating Skin Directory Activating the Skin Module Creating style.css Creating Viewer Class...Examples of Effective Product Pages
If shoppers are not convinced by your product pages, they can easily leave your site and for your competitors’ shop. That is why your product pages play a critical role in your visitors’ purchasing decisions. Product page provide two things for customers: –...Mobile store options for X-cart Classic (updated 09/2014)
There are a couple of popular options to add mobile interface to X-cart based store which will allow your customers to browse products and place orders on mobile devices faster and easier:1) X-Cart Mobile Extension – this is an extension from developers of X-cart....A Perfect Newsletter for Online Store (example)
There are a lot of info pages and articles available on how to create and optimize promo emails you send to your customers and subscribers to showcase products and ultimately sell more. It’s all good but one email I’ve got today reminded me an ancient rule...Increase Engagement for a Company Facebook Page
Natalie Beigel from prestashop.com shows you how to engage your Facebook community. Understanding your engagement rate Don’t get worried! Engagement rates are usually small numbers Improving the Engagement Rate of your Facebook Page For inspiration: Engagement worthy...Tips for measuring e-commerce ad campaigns
Article with 8 useful tips by Jake Peterson from Segment will show you how to measure your ad campaigns to optimize them: Know what you want your campaign to achieve Choose three metrics to evaluate if the campaign was effective Develop a plan for tracking your three...Using “Call to Action” Buttons in Online Store
The call to action buttons on your e-commerce site play a major role in converting window shoppers into purchasing customers. This article by Natalie Beigel will give some practical examples on how to use this in online store to increase conversion:...7 Benefits of E-Commerce for Manufacturers and Distributors
E-commerce is a way for manufacturers to experiment with new products without risking a significant investment. Instead of setting up brick-and-mortar stores, or keeping inventory on hand, you can start offering this new product on your new store. Article below...Get More Out Of Reviews
An article by Talia Shani from Yotpo shows three new ways of using reviews for your business: Product Development SEO Connecting with Shoppers Read complete article...Join B2B eCommerce Optimization club!
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