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Store SSL Certificate: Part 1: Why You Absolutely Need It and How to Check

by Anton Pachkine | eCommerce

What is a Store SSL Certificate? SSL (Secure Sockets Layer) is a technology used to establish an encrypted link between a server and a client – usually a web server hosting your store and a visitor’s browser. Normally, data sent between browsers and web...
How to use Abandoned Cart Reminders Give Online Sales a Second Chance

How to use Abandoned Cart Reminders Give Online Sales a Second Chance

by Anton Pachkine | WooCommerce, eCommerce, X-Cart

Maybe the phone rang and your customer got pulled away from her computer. Perhaps your customer decided to do a little price comparison shopping before completing a purchase. Or maybe the buyer simply couldn’t find his credit card. Regardless of the reason a...

6 Power Tips for Product Descriptions and Upselling

by Anton Pachkine | eCommerce

Product Descriptions and Upselling have some things in common… they both need excellent product descriptions. Learn these product descriptions and upselling power tips to increase your sales. Retailers who are accustomed to having face-to-face interaction with...

7 Powerful Internet Marketing Tips for Manufacturers and Industrial Suppliers

by Anton Pachkine | eCommerce

It amazes me how few manufacturers and industrial suppliers are using Marketing Tips for Manufacturers the Internet. Many still think that over two billion Internet users are only interested in t-shirts and books, and are therefore not worth the investment. I used to...

Part Two: The 2nd Critical Website Mistake Most Businesses Make and How to Fix It

by Anton Pachkine | eCommerce, Magento, WooCommerce, X-Cart

Critical Website Mistake: They Come to My Site – They Are Ready to Buy Most businesses assume that if someone shows an interest and comes to your website, they are ready to buy RIGHT NOW, so the selling process looks like this: Step 1: Attract. Step 2: Get an...

Five Reasons Why Your eCommerce Marketing Isn’t Working

by Anton Pachkine | eCommerce

1. Your eCommerce Marketing Plan Does Not Exist Driving to a place you’ve never been without a GPS, map, or directions is probably a bad idea. Most people would agree with that, so why do less than 20% of small businesses across America have an annual marketing...
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